The Competitive Market Map as the Basis for an Evaluation of the Competitiveness of the Slovak Republic on an International Scale
Peter Malega, Vladimir Rudy, Juraj Kovac, Jozef Kovac
Keywords:
competitiveness, competitive market map, competitiveness measuring, Slovak Republic
Abstract:
This research paper is focused on the competitive market map as the key tool for classifying
enterprises (or countries) in terms of their shares and market positions, as well as on the competitiveness
of the Slovak Republic at the international level through the GCI index. This article has
three main sections, with first concentrating on a literature review of the issue of competitiveness
as the crucial term in this paper. The second main part deals with the competitive market
map, in which numerous equations can be found to aid in understanding the problem of competition
as a whole. This part also contains a section on the matrix compilation of the competitive
market map. The third main section of the article deals with competitiveness measurement in the
global world with the emphasis on the Slovak Republic. Here an evaluation of countries through
the Global competitiveness index as well as a SWOT analysis of enterprise competitiveness in
the Slovak Republic is presented. The Slovak position competitiveness ranking of 41st shows an
improvement over previous years, although several challenging issues remain to be resolved by
the national government in the near future. The main goal of this article is to evaluate the competitiveness
of Slovak Republic on the international scale based on the competitive market map,
a tool which is used as the basis for an evaluation of the competitive position of a particular firm
as well as that of a particular nation.
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 10.7441/joc.2019.04.07
Malega, P., Rudy, V., Kovac, J., & Kovac, J. (2019). The Competitive Market Map as the Basis for
an Evaluation of the Competitiveness of the Slovak Republic on an International Scale. Journal of
Competitiveness, 11(4), 103–119. https://doi.org/10.7441/joc.2019.04.07
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