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Journal of Competitiveness

The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products

Valečková Jana

Keywords:
pharmaceutical market, logistic regression, marketing research, probability of purchase

Abstract:
This paper analyzes the relationship between the purchase of pharmaceutical products in pharmacies and the residence of customers. The customers sampled lived in either a city or in a village. The first step in this paper was to statistically detect the differences between residence of a town and a village whiles the second step aimed at detecting the probability of purchase by residents of a city and residents of a village. Regression analysis, specifically logistic regression is used because the dependent variable is binary in nature. The analysis is conducted for five groups of medicaments: (1) medicines for immune support, (2) pharmacy cosmetics, (3) vitamins and minerals, (4) medicines to support the nervous system and (5) painkillers.

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The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products [PDF file] [Filesize: 1.28 MB]

10.7441/joc.2012.01.05


Valečková, J. (2012). The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products. Journal of Competitiveness, 4 (1), 56-68. https://doi.org/10.7441/joc.2012.01.05

Journal of Competitiveness

  

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ISSN 1804-171X (Print); eISSN 1804-1728 (On-line)


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