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Journal of Competitiveness

Strategies of Domestic and Multinational Firms in the Czech Republic

Talpová Žáková Sylva

Keywords:
strategy, multinational company, domestic company, environment, performance

Abstract:
The strategic behavior of companies in the globalizing and changing markets may be characterized by the extent to which a company’s strategy is adapted to its environment. The goal of this paper is to compare the strategies used by multinational and domestic companies in the Czech Republic in reacting to the environment and to ascertain which of the strategies is the most advantageous. Consequently, this study provides essential information for strategic decisions for both domestic and multinational companies.

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Journal of Competitiveness

  

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ISSN 1804-171X (Print); eISSN 1804-1728 (On-line)


Creative Commons License
The journal offers access to the contents in the open access system on the principles license Creative Commons (CC BY 4.0).