Exploring the impact of dynamic talent management capability on competitive performance: The mediating roles of dynamic marketing capability of startups
Jiraporn Kongrode, Somnuk Aujirapongpan, Jintanee Ru-Zhue
dynamic talent management capability, dynamic marketing capability, innovation, competitive performance, startups
Despite their significant impact on most economies and their role as a measure of innovation and the development of a country’s economic stability, startup firms’ failure rates remain high. To maintain survival and improve competitive performance, startup firms must utilize both internal and external resources. Previous studies have examined the factors that improve the performance of small and medium-sized enterprises (SMEs) or large companies, but few studies have examined the influence of dynamic capability on startup competitive performance. Thus, this study examined the effect of dynamic talent management capabilities on the competitive performance of startup companies. It considered the importance of dynamic marketing capability as a mediating variable in the relationship between dynamic talent management capability and competitive performance. The study’s sample comprised of 170 startups registered with the National Innovation Agency (a public agency) of Thailand’s Ministry of Science and Technology. The findings revealed that dynamic talent management capability had a positive impact on performance. Startup firms with talent management strategies could enhance their competitive performance. Furthermore, dynamic marketing capability mediated the relationship between dynamic talent management capability and performance. These results suggested that human capital with dynamic talent management capabilities in combination with dynamic marketing capabilities can support startup firms to improve competitive finance, market, and innovation performance to meet the needs of talented employees, customers, and investors. This study contributes to the knowledge management, marketing, competitiveness, and innovation literature and supports existing findings.
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Kongrode, J., Aujirapongpan, S., & Ru-Zhue, J. (2023).
Exploring the impact of dynamic talent management capability on competitive performance: The mediating roles of dynamic marketing capability of startups.
Journal of Competitiveness, 15(1), 113-130. https://doi.org/10.7441/joc.2023.01.07