Green Competitive Advantage and SMEs: Is Big Data the Missing Link?
Adil Riaz, Gabriele Santoro, Khurram Ashfaq, Fouzia Hadi Ali, Shafique Ur Rehman
Green innovation, big data, SMEs, sustainability
We aim to see the influence of corporate social responsibility (CSR) and green intellectual capital on green competitive advantage with the mediation of green innovation in the manufacturing SMEs of a developing country. Moreover, big data analytics adoption intention (BDAAI) is used as a moderator between green innovation and green competitive advantage. The structural equation modeling (SEM) technique is used. Simple random sampling is used for data collection. The results explain that CSR and green intellectual capital significantly determine green innovation and green competitive advantage. Moreover, green innovation mediates between CSR, green intellectual capital, and green competitive advantage. Green innovation and BDAAI significantly determine green competitive advantage. Finally, BDAAI moderates between green innovation and green competitive advantage. The management can use CSR, green intellectual capital, green innovation, and BDAAI in decision-making to attain a green competitive advantage. This is an initial study that incorporates CSR, green intellectual capital, green innovation, and BDAAI to determine green competitive advantage by using a natural resource-based view (natural RBV). Researchers, managers, and students can all gain from this study.
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Riaz, A., Santoro, G., Ashfaq, K., Ali, F.H., & Rehman, S.U. (2023).
Green Competitive Advantage and SMEs: Is Big Data the Missing Link?. Journal of Competitiveness, 15(1),73-90. https://doi.org/10.7441/joc.2023.01.05