Structure and dynamics of business models through the implementation of circular economy strategies
Aleš Krmela, Iveta Šimberová
business model, circular economy strategies, quantitative content analysis, company reports, attention-based view theory, sustainability, competitiveness
This study aims to propose and empirically validate the application of a methodology for determining the business model (BM) dynamics associated with the implementation of selected circular economy (CE) strategies and the competitiveness of enterprises. The methodology is based on the assumptions of the attention-based view theory and legitimacy theory, which apply to the analysis of corporate communication. Key variables were identified and quantified using the verbal semantic indicators of BM and CE. The strength of the relationships between the variables was measured through correlation analysis, considering the selected moderating factors. The qualitative part of this study is based on empirical case studies of leading industrial enterprises operating in the European decorative and information systems manufacturing sectors. In the quantitative part, corporate reports were analysed and evaluated. Using the proposed IBMDRi index, the dynamics exhibited by the BMs of the studied industrial enterprises in the implementation of different CE strategies were monitored. These results indicate that BM dynamics can be higher when implementing lower-level CE strategies than higher-level CE strategies. The main scientific contribution of this study is the development and application of a quantitative methodology for IBMDRi determination. The methodology is applicable both in ongoing academic research in the fields of BM and CE and in the practitioner’s sphere for the purpose of designing BM, determining and comparing applied BMs, and implementing CE strategies across companies and industries.
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Krmela, A., & Šimberová, I. (2023). Structure and dynamics of business models through the implementation of circular economy strategies. Journal of Competitiveness, 15(1),38-55. https://doi.org/10.7441/joc.2023.01.03