A Framework for Innovative Culture Identification
Barbora Zemanova, Michaela Kotkova Striteska, David Zapletal
Keywords:
innovative culture, culture characteristics, organizational innovativeness, components, competitiveness,
behaviors
Abstract:
Innovation is a valued intangible asset that is important for a company’s competitiveness. A
crucial part of corporate success is the creation of cultural values that foster innovation and
creative behavior. Through a thorough review of previous articles, a scientific research gap
in the literature regarding the relationship between organizational culture and organizational
innovativeness has been identified. Based on resource-based view theory, the authors investigate
theoretically and empirically the area of innovative culture attributes. The mixed research
approach was used to examine evidence and the importance of innovative culture attributes
and to determine differences between the view of managers and employees in rating innovative
culture attributes at innovative large-size enterprises operating in the Czech Republic. In the
first phase of the research, a qualitative personal semi-structured interview with managers
responsible for innovation and change management was conducted to verify the use of proposed
characteristics in companies. Then, a questionnaire survey was used to collect data and assess the
importance of using identified characteristics of innovative culture. The data were statistically
tested, and the results revealed the use of innovative culture attributes. Cluster analysis indicated
which attributes should be used in tandem to maximize each attribute's potential. Based on these
findings, a framework that defines the structure of innovative culture was created and can be
used to diagnose the extent of a company's attempt to build an innovative culture.
Fulltext download:
 A Framework for Innovative Culture Identification [PDF file] [Filesize: 547.25 KB]
 10.7441/joc.2022.03.11
Zemanova, B., Kotkova Striteska, M., & Zapletal, D. (2022). A Framework for Innovative Culture
Identification. Journal of Competitiveness, 14(3), 191–208. https://doi.org/10.7441/joc.2022.03.11
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