Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness
Pavla Vrabcova, Hana Urbancova, Monika Hudakova
Keywords:
CSR reporting, knowledge continuity, integrated management systems, management, quality
management, sustainable business
Abstract:
The business that is not focused solely on short-term profits and takes sustainability principles into
account can be called a sustainable business. In contrast, the sustainable competitive advantage is
the basis of business performance. This article discusses the benefits of selected strategic trends
for sustainable competitiveness. The sustainability approach has rarely been considered in the
competitiveness studies examined. An appropriate framework for its sustainable competitiveness
requires taking into account the economic, socio-cultural, and environmental dimensions on the
one hand and the consideration of all stakeholders on the other one. While global corporations
have been integrating sustainable business into their strategies, this important step to make
still awaits Czech organizations. The main goal of the study was to identify strategic trends
implemented by the selected Czech organizations aiming at ensuring competitive advantage
and evaluating the orientation of organizations depending on the selected variables. The factor
analysis was used (principal component method, varimax method), and the dependencies of the
organizations´ orientation and the identifying variables from the questionnaire survey (n1 = 183)
and focus groups (n2 = 8) were tested. The results from the questionnaire survey and focus groups
have revealed six factors, namely, the integrated management system, employee development,
CSR reporting, the organizational structure for innovation development, succession planning,
and knowledge continuity.
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 Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness [PDF file] [Filesize: 1.37 MB]
 10.7441/joc.2022.02.10
Vrabcova, P, Urbancova, H., & Hudakova, M. (2022). Strategic Trends of Organizations in the
Context of New Perspectives of Sustainable Competitiveness. Journal of Competitiveness, 14(2), 174–193. https://doi.org/10.7441/joc.2022.02.10
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