The Mediating Role of Competitiveness Between Entrepreneurial Challenges and Willingness of Female Business Graduates
Vishnu Parmar, Rizwan Raheem Ahmed, Dalia Streimikiene, Justas Streimikis
Keywords:
female business graduates, willingness of entrepreneurs, financial challenges, cultural challenges,
marketing challenges, technological challenges, competitiveness
Abstract:
This research examines the challenges of female business graduate entrepreneurs; we have
developed a modified conceptual framework in which willingness to become an entrepreneur has
been taken as a dependent variable. However, financial, cultural, marketing, and technological
challenges are independent variables. Additionally, we incorporated competitiveness as a
mediation variable between independent and dependent variables. The competitiveness could be
beneficial to the female business graduates’ entrepreneurs and might be reduced by their financial,
marketing, cultural, and technological challenges. The data was collected through a modified
structured questionnaire from the entrepreneurs of female business graduates. The information
was collected from Pakistan, India, Bangladesh, and Sri Lanka; we have collected 386 responses
for the period from February 2021 to July 2021. We employed a structural equation modelingbased
(SEM-based) multivariate approach and conditional process modeling for the data analysis.
The findings of this research exhibit that the financial challenges, cultural challenges, marketing
challenges, and technological challenges have a significant negative impact on female business
entrepreneurs. These are the constraints that restrict female business graduates’ entrepreneurial
opportunities. On the other hand, the mediation analysis showed that competitiveness has a
positive and significant impact between financial challenges, cultural challenges, marketing
challenges, & technological challenges, and willingness to become an entrepreneur. The perfect
mediation of competitiveness established that the business success of SMEs does not rely on the
individuals’ competencies and success factors only, but organizational competitiveness is equally
essential for organizational performance.
Fulltext download:
 The Mediating Role of Competitiveness Between Entrepreneurial Challenges and Willingness of Female Business Graduates [PDF file] [Filesize: 1.39 MB]
 10.7441/joc.2022.02.04
Parmar, V., Ahmed, R. R., Streimikiene, D., & Streimikis, J. (2022). The Mediating Role of
Competitiveness Between Entrepreneurial Challenges and Willingness of Female Business Graduates.
Journal of Competitiveness, 14(2), 60–78. https://doi.org/10.7441/joc.2022.02.04
|
