Study of the Differences in the Perception of the Use of the Principles of Corporate Social Responsibility in Micro, Small and Medium-Sized Enterprises in the V4 Countries
Beata Gavurova, Jaroslav Schonfeld, Yuriy Bilan, Tomas Dudas
Keywords:
socially responsible business, corporate social responsibility, competitive advantage, firm reputation,
employee loyalty
Abstract:
The aim of the study was to examine the differences in the perception of the use of selected
principles by CSR managers and owners of Micro, Small and Medium-sized Enterprises (MSMEs)
in the V4 countries. The results of our research show that CSR strategies are most used by
entrepreneurs and managers of MSMEs in Hungary, Poland and Slovakia. They are the least used
in the Czech Republic. The sectoral comparison within the V4 countries highlighted interesting
findings. When considering the moral and ethical implications of decision-making, no significant
differences were found between the sectors. Differences were found in the perception of the CSR
concept and its use in business. The CSR concept was mostly used in tourism and agriculture, to
a lesser extent in construction, retail, manufacturing and services. Managers and entrepreneurs
understand the link between CSR and gaining reputation and business opportunities and that
CSR helps build a competitive advantage. The size of the company affects whether the company
can be classified as CSR-oriented. Compared to medium-sized enterprises, micro-enterprises
are 45% less likely and small enterprises are 33.5% less likely to be perceived as CSR-oriented.
Compared to companies from Slovakia, companies in the Czech Republic are 41% less likely
to be perceived as CSR-oriented. Hungarian companies are 70% more likely to be perceived
as CSR-oriented compared to companies from Slovakia. Companies run by women are more
inclined to apply CSR principles than men.
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 Study of the Differences in the Perception of the Use of the Principles of Corporate Social Responsibility in Micro, Small and Medium-Sized Enterprises in the V4 Countries [PDF file] [Filesize: 1.58 MB]
 10.7441/joc.2022.02.02
Gavurova, B., Schonfeld, J., Bilan, Y., & Dudas, T. (2022). Study of the Differences in the
Perception of the Use of the Principles of Corporate Social Responsibility in Micro, Small
and Medium-Sized Enterprises in the V4 Countries. Journal of Competitiveness, 14(2), 23–40. https://doi.org/10.7441/joc.2022.02.02
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