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Journal of Competitiveness

The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations

Rizwan Raheem Ahmed, Dalia Streimikiene, Xiaosong Zheng

Keywords:
csustainable development, proactive environmental strategy, competitive advantage of differentiation, cost-leadership competitive advantage, strategic performance, financial performance

Abstract:
The purpose of this research is to evaluate the impact of proactive environmental strategy, competitive differentiation advantage & cost-leadership competitive advantage for the competitive, sustainable development of an organization in terms of its performances, for instance, product strategy, production, process & financial performances. We incorporated technological eco-innovation as a mediating factor & corporate image as a moderator between exogenous & endogenous variables. We have collected 798 responses from China, India, Pakistan, Bangladesh, United Arab Emirates, and Vietnam. For the data analyses, we employed a structural equation modeling-based multivariate approach and conditional process modeling. The novelty and significance of the undertaken study rested in multifaceted outcomes; for instance, the proactive environmental strategy, the competitive advantage of differentiation & competitive advantage of cost leadership have a significant & positive impact on the sustainable development of an organization in terms of its performances, for example, product strategic, production & financial performances. The findings further demonstrate that technological eco-innovation as a mediating factor & corporate image as a moderating factor played vital and significant influencers between exogenous and endogenous variables. Finally, the Toda- Yamamoto causality showed the two-ways directionality between exogenous & endogenous variables. The outcomes have provided critical practical and societal implications for the industry and society. The companies may incorporate the environment as a cornerstone in short & longterm strategies for sustainable development. On the other hand, organizations may provide an eco-friendly environment to society.

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10.7441/joc.2021.04.01


Ahmed, R., R., Streimikiene, D., & Zheng, X. (2021). The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations. Journal of Competitiveness, 13(4), 5–24. https://doi.org/10.7441/joc.2021.04.01

Journal of Competitiveness

  

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ISSN 1804-171X (Print); eISSN 1804-1728 (On-line)


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