Developing a Model Based on Sustainable Development for Prioritizing Entrepreneurial Challenges Under a Competitive Environment
Amir Khalilsanjani, Jonas Saparauskas, Abdolreza Yazdani-Chamzini, Zenonas Turskis, Alireza Feyzbakhsh
Keywords:
competitiveness, neutrosophic sets, MCDM, ANP, sustainable development, entrepreneurial
challenges
Abstract:
In the post-recession period, the business environment in developing countries is still
relatively undesirable. Based on the reports published, the number of closed entrepreneurs are
significantly more than the number of those newly established. These statistics also reflect that
the development of entrepreneurship faces several challenges. However, a strategic management
program must be accurately conducted to effectively control entrepreneurial challenges based on
the limitation of time and financial resources. On the other hand, the program should provide
an appropriate opportunity for competitiveness by producing better quality goods and services
successfully marketed to consumers. The aim of this paper is to propose a robust model with
a high potential for evaluation of entrepreneurial challenges in order to identify and control
the most critical ones. To achieve the aim, the most critical parameters should be identified to
prevent wasting the resources. Likewise, the analytical network process (ANP) method, a branch
of multi-criteria decision making (MCDM) techniques, is a powerful tool that can consider all
interrelationships and interdependencies between criteria. On the other hand, neutrosophic
sets are among the most widespread approaches in coping with vagueness and unknown
environment. The methodology employed in this paper uses a combination model based on
ANP and neutrosophic sets using sustainable development indicators to prioritize the challenges
of entrepreneurship. The results show that the proposed model has a high potential to provide a
process for decision-making under a vague environment.
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10.7441/joc.2021.03.05
Khalilsanjani, A., Saparauskas, J., Yazdani-Chamzini, A., Turskis, Z., & Feyzbakhsh, A. (2021).
Developing a Model Based on Sustainable Development for Prioritizing Entrepreneurial Challenges
Under a Competitive Environment. Journal of Competitiveness, 13(3), 73–91. https://doi.org/10.7441/joc.2021.03.05
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