The Value Chain as the Basis of Business Model Design
Jarmila Strakova, Iveta Simberova, Petra Partlova, Jan Vachal, Robert Zich
Keywords:
business model, value chain, corporate environment, strateg y, digitization, competitiveness
Abstract:
The article presents a new approach to the generation of business models based on value streams.
The originality of the study lies in the assumption that in every business model the generator of
added value is the value chain which, if original enough, will maximize potential while minimizing
costs. This approach will provide the respective enterprise with a high level competitiveness in
the long term. The tested group of enterprises consisted of 354 SMEs, one hundred eightyseven
of which were from the manufacturing and industry sector, with 167 from the services
sector. The novelty of this approach also consists of the integrated approach to the business
environment in which the value streams were analyzed. The results suggest that the analysis
of value streams is suitable for the projection of business models. In addition, the methods of
dimensional reduction and logit regression have been identified as appropriate analytical tools,
with representative results found valid and utilizable in business practice. The authors of the
article are aware that this is only the first step in addressing this issue, one which will play a
critical role in the gradual process of the upcoming digital transformation of all business models,
not only those of SMEs in the Czech Republic.
Fulltext download:
 The Value Chain as the Basis of Business Model Design [PDF file] [Filesize: 1.13 MB]
 10.7441/joc.2021.02.08
Strakova, J., Simberova, I., Partlova, P., Vachal, J., & Zich, R. (2021). The Value Chain as the Basis of
Business Model Design. Journal of Competitiveness, 13(2), 135–151. https://doi.org/10.7441/joc.2021.02.08
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