Factors Affecting Job Announcement Competitiveness on Job Listing Websites
Zoltan Rozsa, Veronika Machova
Keywords:
job pursuit intentions, multiple linear regression, job candidates, competitive advantages, online
environment
Abstract:
Recruitment as a Human Resource Management function is seen as the factor influencing the
development of a competitive advantage. Merely a moment in the online environment can determine
whether a potential job candidate responds to a job offer, and thus factors influencing the
candidate’s attention also influence the employer’s competitiveness. The paper aims to determine
factors that affect job pursuit intentions (JPI) in the job listing websites environment based on
the evaluation of a particular job offer that has attracted the respondent. Data was collected
from a randomly selected sample of 412 Czech (CR) and Slovak Republic (SR) university students
(effective response rate 29.11 percent). Multiple linear regression was used to determine independent
variables to help explain the response. Two models were constructed: the first model
contained all suspected variables (explaining the variance of 34.59 percent); the second model
also contained their second-degree combinations (explaining the variance of 40.23 percent). The
results showed that informativeness about salary and benefits (ISB), employer attractiveness
(EA), informativeness about employee responsibilities (IER), as well as informativeness about
work-life balance (IWLB) significantly affected job pursuit intentions (JPI) in both models. The
second model revealed that the attractiveness of content (CA) also contributes to explaining variance
by this factor’s affecting of the attractiveness of the employer (EA). The study extends the
research into job pursuit intention into the online environment, with empirical validation of the
models showing the mechanisms and conditions through which the selected variables affect job
pursuit intention. The conclusion also offers suggestions for future work that can identify and
more deeply describe factors which attract job candidates.
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 Factors Affecting Job Announcement Competitiveness on Job Listing Websites [PDF file] [Filesize: 1.04 MB]
 10.7441/joc.2020.04.07
Rozsa, Z., & Machova, V. (2020). Factors Affecting Job Announcement Competitiveness on Job Listing
Websites. Journal of Competitiveness, 12(4), 109–126. https://doi.org/10.7441/joc.2020.04.07
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