The Strategic Management in Terms of an Enterprise’s Technological Development
Alla S. Ivanova, Nataliia G. Holionko, Tetiana B. Tverdushka, Tadeusz Olejarz, Alina Y. Yakymchuk
Keywords:
management, technological development; competitiveness, business core concept; technological development
strategy, strategic management model of enterprise’s technological development
Abstract:
The objective of this research was to focus on a new approach to consequence assessment of
a company’s technological development. In view of the impact of a company’s technical and
technological development regime on the efficiency of its operation, we used the method of
assessing the core business along with pairwise comparisons to assess the basic business potential
of a single company and related groups. Our proposed method for evaluating the business
core was based on the technique of pairwise comparisons using the work of T. Saaty along with
Fishburn’s method. We analyzed the hierarchical structure of the chosen enterprises using the
following metrics: products, consumers, intangible assets, distribution channels and capital. In
order to identify the technological basis of the enterprise’s competitive advantages, we first initiated
a decomposition of the enterprise’s technological structure: business core, periphery and
prospects. We used data obtained from the machine-tool sector of Ukraine, a country which
demonstrates how a lack of effective technological development along with inadequate tools for
the development and implementation of technological strategies can lead to significant destructive
effects on national competitiveness. In particular, we pointed to a decrease in rates of return
and profitability of production. In conclusion, we argue that a passive management policy of an
enterprise with regard to its technological development can lead to catastrophic consequences for
competitiveness in terms of innovation and development.
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10.7441/joc.2019.04.03
Ivanova, A. S., Holionko, N. G., Tverdushka, T. B., Olejarz, T., & Yakymchuk, A. Y. (2019). The
Strategic Management in Terms of an Enterprise’s Technological Development. Journal of Competitiveness,
11(4), 40–56. https://doi.org/10.7441/joc.2019.04.03
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