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Journal of Competitiveness

On-line Shopping on B2C Markets in the Czech Republic

Pilík Michal

Marketing, E-Commerce, Business-to-Consumer Market, On-line Shopping, Consumer Buying Behaviour

The paper deals with the e-commerce theory and is aimed primarily at its usage in business-toconsumer markets. On-line purchasing management is increasing not only in the Czech Republic but also in Europe and all over the world. The customers who think rationally use on-line shopping because of money saving, speed delivery and the possibility of product comparison. This paper presents the results of a project financed by the Czech Science Foundation P403/11/ P175: The factors influencing customers’ on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic. 89 % of respondents use e-shops for buying products in the Czech Republic. 32 % of them use the Internet for regular purchases and 57 % of them irregularly. 11 % of respondents have not used e-shops yet.

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On-line Shopping on B2C Markets in the Czech Republic [PDF file] [Filesize: 1.02 MB]


Pilík M. (2012). On-line Shopping on B2C Markets in the Czech Republic. Journal of Competitiveness, 4 (4), 36-49 https://doi.org/10.7441/joc.2012.04.03

Journal of Competitiveness


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ISSN 1804-171X (Print); eISSN 1804-1728 (On-line)

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