≣ MENU

Search For:  
Czech |  English

Journal of Competitiveness

New Product Creativity Mediating the Relationship Between Organizational Bricolage and the Competitive Advantage of SMEs

Hongyun Tian, Samuel Kofi Otchere, Courage Simon Kofi Dogbe, Winfred Okoe Addy, Frank Hammond

Keywords:
bricolage, creativity, new product development, competitive advantage, SMEs

Abstract:
It is well-documented in literature that one major challenge facing Small and Medium-sized Enterprises (SMEs) is resource constraints. This affects SMEs’ potential for innovation, as innovation is resource-intensive. To survive the competition, it is expedient that SMEs find more creative and innovative ways to operate. This present study sought to ascertain how SMEs could adopt a bricolage strategy to achieve a competitive advantage. The study also sought to determine the mediating role of new product creativity in this relationship, which formed a key contribution. Data was gathered from 334 SMEs using a simple random sampling technique. The data was analyzed using the covariance-based structural equation modelling (CB-SEM) approach in Amos (v.23). Various validity and reliability tests were run before testing the significance of the various hypotheses of the study. It was concluded that bricolage had a direct positive effect on SMEs’ competitive advantage. Bricolage further had a direct positive impact on new product creativity, whiles new product creativity had a direct positive effect on SMEs’ competitive advantage. It was also realized that creativity had a partial mediating effect on the relationship between bricolage and SMEs’ competitive advantage. Although this study did not directly assess the influence of the COVID-19 pandemic on business operations, the data for the study was gathered during the pandemic period, as such, the results of this present study could offer some practical clues on how firms could achieve competitive advantage during the outbreak of pandemics.

Fulltext download:

New Product Creativity Mediating the Relationship Between Organizational Bricolage and the Competitive Advantage of SMEs [PDF file] [Filesize: 1.31 MB]

10.7441/joc.2021.04.09


Tian, H., Otchere, S. K, Dogbe, C. S. K., Addy, W. O., & Hammond, F. (2021). New Product Creativity Mediating the Relationship Between Organizational Bricolage and the Competitive Advantage of SMEs. Journal of Competitiveness, 13(4), 151–166. https://doi.org/10.7441/joc.2021.04.09

Journal of Competitiveness

  

Copyright © 2009-2022 Tomas Bata University in Zlin.
Search powered by Google™

ISSN 1804-171X (Print); eISSN 1804-1728 (On-line)


Creative Commons License
The journal offers access to the contents in the open access system on the principles license Creative Commons (CC BY 4.0).