The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products
Valečková Jana
Klíčová slova
pharmaceutical market, logistic regression, marketing research, probability of purchase
Abstrakt:
This paper analyzes the relationship between the purchase of pharmaceutical products in pharmacies
and the residence of customers. The customers sampled lived in either a city or in a
village. The first step in this paper was to statistically detect the differences between residence
of a town and a village whiles the second step aimed at detecting the probability of purchase
by residents of a city and residents of a village. Regression analysis, specifically logistic regression
is used because the dependent variable is binary in nature. The analysis is conducted for
five groups of medicaments: (1) medicines for immune support, (2) pharmacy cosmetics, (3)
vitamins and minerals, (4) medicines to support the nervous system and (5) painkillers.
Celý článek ke stažení:
 The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products [PDF soubor] [Velikost souboru: 1.28 MB]
 10.7441/joc.2012.01.05
Valečková, J. (2012). The Analysis of the Influence of Residence in the
Purchase of Pharmaceutical Products. Journal of Competitiveness, 4 (1), 56-68. https://doi.org/10.7441/joc.2012.01.05
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