Customer Participation in the Innovation Process as a Tool for Increasing the Overall Performance of a Company
innovation, open innovation, innovation performance
Most innovations fail and enterprises that do not innovate die out. This paper examines the process of innovation and how enterprises utilize and advance partnership to create new products and services. Bringing a wealth of new and different ideas into the innovation process requires looking outside the boundaries of an enterprise. A huge potential for innovation exists outside a company. This potential is visible across a network of customers, suppliers and partners. The content of this paper is a result of an academic research into the South-Moravian business environment. As it is mentioned in the paper, most of the respondents are open to external cooperation for innovative activities. Also, they admit that without this collaboration they will not be able to produce innovative products.
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