The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process
Wroblowská Zuzana, Ruda Tomáš
knowledge worker, personality traits, product management, product manager, requirements,
recruitment strategy, skills
The submitted paper focuses on personality traits and behavioural competencies of a key role
bearer in product oriented marketing management, generally referred to as product management.
An interdisciplinary approach was applied while looking into this subject, since both
research into theoretical bases and analysis of the current state of the topic and the tendencies of
its development required work in several fields of study. Based on research in the field of secondary
data, the assumption was set that a product manager is an example of a knowledge worker
of the 21st century and that the business practice sees him/her as such, which has an effect on
the requirements a candidate for this position is confronted with in the recruitment process. An
independent research project was carried out and it confirmed that product managers are considered
to be knowledge workers and that independence and analytical thinking skills were among
the most common requirements for product managers both in 2007 and 2014. A comparison of
results from 2007 and 2014 also showed some differences. The statistical verification confirmed
a shift in requirements within the interpersonal competency group. The findings were used to
formulate recommendations for the recruitment strategy and realization of selection for positions
in product management.
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Wroblowská, Z., Ruda, T. (2015).
The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process. Journal of Competitiveness, 7 (3), 110-125 https://doi.org/10.7441/joc.2015.03.08