Integration of entrepreneurial opportunity theories in uncertain scenarios
Chengbin Wang, Minju Chen, Xiaoyin Zhang
Keywords:
Uncertainty, Entrepreneurial Opportunity Theory, Innovation, Entrepreneurship
Abstract:
Entrepreneurial opportunities serve as the foundational element of entrepreneurial endeavors and a potent stimulus for innovative action. The origins of entrepreneurial opportunities have long been debated between creation and discovery perspectives. Through a rigorous combination of participatory research, literature analysis, and deductive reasoning, this study refines the formulas for opportunity creation and discovery, revealing the underlying mechanisms of opportunity generation. By integrating theories of uncertainty and entrepreneurship, we propose a nuanced theoretical framework that bridges the gap between the two dominant perspectives. This framework reveals the mechanism of entrepreneurial opportunity generation and offers a nuanced understanding of the interplay between innovation and entrepreneurship, providing valuable insights for both researchers and practitioners.
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 10.7441/joc.2025.01.01
Wang, C., Chen, M., & Zhang, X. (2025). Integration of entrepreneurial opportunity theories in uncertain scenarios. Journal of Competitiveness, 17(1), 1-20. https://doi.org/10.7441/joc.2025.01.01
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