Environmental Issues and Strategic Corporate Social Responsibility for Organizational Competitiveness
Rizwan Raheem Ahmed, Dalia Streimikiene
Keywords:
corporate social responsibility, organizational performance, organizational competitiveness, green
innovation, social media marketing apps, SEM-based multivariate modeling
Abstract:
The objective of this study is to examine a multi-dimensional modified conceptual model
based on stakeholder theory & previous literature. The work represents an attempt to evaluate
the association of environmental issues and practices of an organization’s corporate social
responsibility and the impact of these two factors on overall competitiveness. We have taken four
corporate social responsibility (CSR) factors regarding the environment that affect competitive
organizational performance. Additionally, we incorporated green innovation as a mediator
and social media marketing apps as a moderator to examine the impact on organizational
competitiveness. We collected 906 responses from the manufacturing and services sectors
from the regional developing Asian countries China, India, Pakistan, Bangladesh, and the
UAE for more generalizable and robust results. We developed a modified questionnaire and
conceptual framework to empirically test organizational performance & competitiveness. For
the analysis, we employed SEM-based multivariate modeling. The study’s findings reveal that all
the considered CSR factors of the environment positively and significantly impact organizational
performance for competitiveness. The results further show that both green innovation as a
mediator and social media marketing apps as moderators significantly impact the relationship of
CSR factors of environment and organizational competitiveness. Thus, the modified conceptual
model demonstrates that the environmental CSR factors are beneficial for the manufacturing
and service sectors of developing economies, which create value for competitive business,
society, and environment. The findings provide valuable directions for the senior management
in the manufacturing and services sector to devise and implement environmental strategies for
competitiveness.
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 Environmental Issues and Strategic Corporate Social Responsibility for Organizational Competitiveness [PDF file] [Filesize: 1.19 MB]
 10.7441/joc.2021.02.01
Ahmed, R. R., & Streimikiene, D. (2021). Environmental Issues and Strategic Corporate Social
Responsibility for Organizational Competitiveness. Journal of Competitiveness, 13(2), 5–22. https://doi.org/10.7441/joc.2021.02.01
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