Corporate Social Responsibility As a Source of Competitive Advantage in Large Enterprises
Vanda Marakova, Anna Wolak-Tuzimek, Zuzana Tuckova
Keywords:
corporate social responsibility, competitiveness, enterprises, competitive advantage, exploratory factor
analysis
Abstract:
The competitive advantage of enterprises in the conditions of market economy is not generated
merely by ensuring high quality products and services. Therefore, in their strategies, they need
to involve elements such as corporate social responsibility. The aim of the paper is to identify
the key sources of competitive advantage of large enterprises. In the empirical research, the
hypothesis has been tested to determine if the application of corporate social responsibility by
enterprises has a statistically significant effect on gaining competitive advantage in the market.
The hypothesis is verified on the basis of the authors’ study of 253 large enterprises operating in
Poland by means of exploratory factor analysis, the statistical method of reducing the number of
classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure
enabled the selection of the factors with the greatest statistical shares in explaining variability. To
this end, the input space was rotated in accordance with the Varimax criterion, with the number
of determined factors specified by means of the Kaiser criterion and Cattell’s scree test. The
application of an exploratory factor analysis enabled the authors to construct an original factor
model of sources of enterprise competitive advantage, with three factors identified: marketing,
innovation activity and corporate social responsibility. This indicates that marketing activities,
innovation activities and the application of corporate social responsibility are the key sources of
competitive advantage in large enterprises operating in the market.
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 Corporate Social Responsibility As a Source of Competitive Advantage in Large Enterprises [PDF file] [Filesize: 1.13 MB]
 10.7441/joc.2021.01.07
Marakova, V., Wolak-Tuzimek, A., & Tuckova, Z. (2021). Corporate Social Responsibility As a Source
of Competitive Advantage in Large Enterprises. Journal of Competitiveness, 13(1), 113–128. https://doi.org/10.7441/joc.2021.01.07
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