Analysis and Comparison of Factors Influencing University Choice
Navrátilová Tereza
Keywords:
theory of planned behaviour, structural equation modelling, university choice
Abstract:
This study applies the theory of planned behaviour to a university’s selection process. Within
the structural equation modelling a measurement model is defined for two types of universities
- economic and technical. Furthermore, it is examined whether the designed manifest variables
determine the latent variables featured in the theory of planned behaviour, namely the attitudes
toward the behaviour, subjective norm, and perceived behavioural control. Based on the values
of standardized regression coefficients for each of the factors, comparison between the students
of economic and technical faculties was carried out.
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10.7441/joc.2013.03.07
Navrátilová T. (2013). Analysis and Comparison of Factors Influencing
University Choice. Journal of Competitiveness, 5 (3), 90-100 https://doi.org/10.7441/joc.2013.03.07
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