Natural and Generic Strategies of Start-ups and Their Efficiency
Stefan Slavik, Robert Hanak, Ivana Misunova Hudakova
Keywords:
start-up, business strategy, competitive strategy, natural strategy, generic strategy, performance of the strategy
Abstract:
A start-up is a very small but dynamic enterprise in its early stage, and therefore the strategies
involved are different from the strategies of mature enterprises. The aim of this research was to
deepen and broaden the knowledge of the strategies regarding the launch of micro enterprises
and thus improve their competitiveness and viability. Our two-phase field research identified a
spectrum of business strategies using factor analysis. The strategies selected will help to better
understand the activities of start-ups in a competitive environment. Half of the spectrum of the
identified strategies explain start-ups as an ambitious action in the international space with an
emphasis on defining a unique quality or an active action that is an expression of the viability
and perception of the business environment. The other half of the spectrum consists of strategies
that are unclear and non-conceptual, i.e. limited by no central idea. In the second phase of
research, the share of rational and action strategies increased slightly. Nevertheless, the identified
strategies, which are considered to be the natural approaches of start-ups, have shown little impact
on performance that would confirm their rationale and efficiency. Of the generic strategies
considered to be standard for any company, only the typology of a strategy clock, based on price
along with value added criteria, showed an impact on start-up performance.
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 Natural and Generic Strategies of Start-ups and Their Efficiency [PDF file] [Filesize: 650.55 KB]
 10.7441/joc.2020.02.08
Slavik, S., Hanak, R., & Misunova Hudakova, I. (2020). Natural and Generic Strategies of Start-ups and Their Efficiency. Journal of Competitiveness, 12(2), 125–148. https://doi.org/10.7441/joc.2020.02.08
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