Drivers of Green Supply Chain Initiatives and their Impact on Economic Performance of Firms: Evidence from Pakistan’s Manufacturing Sector
Pervez Akhtar
Keywords:
manufacturing firms, green supply chain initiatives, firm competitiveness, firm performance
Abstract:
The adoption and implementation of green supply chain management (GSCM) initiatives within
an organization have been claimed to create specific ecological, competitiveness and monetary
benefits. This study explores the drivers of GSCM initiatives and their effect on the economic
performance of manufacturing companies in three sectors (textile, chemical, and pharmaceutical)
of Pakistan’s economy. The three driver social pressure, competitive pressure, and institutional
pressure were chosen as the enablers of GSCM initiatives in Pakistan’s manufacturing
sector. The data was collected through a questionnaire distributed among managerial level employees
working in the manufacturing industry of Pakistan. The study was based on the evaluation
of 263 responses through partial least squares structural equation modeling (PLS-SEM)
method. The results show that institutional pressures are the most significant enablers towards
competitiveness and instituting GSCM initiatives, while social pressures and competitive pressures
also have a substantial impact. The effect of GSCM initiatives on firm competitiveness and
economic performance was also analyzed and found to be significant. The presented results may
be seen as useful for managers, practitioners and policy makers, as well as for society in general
in various ways.
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10.7441/joc.2019.03.01
Akhtar, P. (2019). Drivers of Green Supply Chain Initiatives and their Impact on Economic Performance
of Firms: Evidence from Pakistan’s Manufacturing Sector. Journal of Competitiveness, 11(2), 5–18. https://doi.org/10.7441/joc.2019.03.01
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