An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing
Ziaullah Muhammad, Feng Yi, Akhter Shumaila Naz, Khan Muhammad
Fahad
Klíčová slova
commitment, e-satisfaction, e-trust, information quality, online retailing
Abstrakt:
The purpose of this study is to investigate the relationship among online retailing information
quality, e-satisfaction, e-trust and young generation customer’s commitment in mainland China.
The study variables have considerable importance in e-tailers performance. The data were collected
based on a sample of 383 students from Chinese universities during the first quarter of
2014. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to
evaluate the hypotheses about the relationship among model constructs. Thus, all the hypotheses
developed in the study were positively confirmed except one. Therefore, the investigated
variables are reinforcing the theory and previous research in this field. This study reveals interesting
implications of information quality, e-satisfaction, e-trust and customers commitment
that are useful to both academicians and practitioners.
Celý článek ke stažení:
An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing [PDF soubor] [Velikost souboru: 1.07 MB]
10.7441/joc.2014.04.01
Ziaullah M., Feng Y., Akhter S. N., Khan M. F. (2014). An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing. Journal of Competitiveness, 6 (4), 3-18 https://doi.org/10.7441/joc.2014.04.01
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