Research of the Behavior of Consumers in the Insurance Market in the Czech Republic
Marešová Petra
Keywords:
consumer, insurance, market, decision-making
Abstract:
The purpose of this article is to familiarize with research aim, goal of which is to map out
consumer behavior in the choice of insurance against death was carried out. This insured risk
was chosen because for most insurers in the product offering as one of the key and it occurs
within the highly competitive bid. At consumer behavior specification is also taken into account
their classifying that can influence potential irrational behavior elements and help to
clarify studied dilemma more (e.g. income brackets, age or other demographic information).
Results will contribute to decision-making theory enrichment in given specific segment. From
view of practice, they will be used in co-operative institution with the aim of a better client
comprehension, product optimization and thereby contracts decline prevention and permanent
clientele expansion.
The results of the research project showed that most consumers under the influence of certain
factors act irrationally. These factors include media coverage of the causes of claims discount,
offer extension of insurance coverage.
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 Research of the Behavior of Consumers in the Insurance Market in the Czech Republic [PDF file] [Filesize: 881.43 KB]
 10.7441/joc.2012.02.02
Marešová, P.(2012). Research of the Behavior of Consumers in the
Insurance Market in the Czech Republic. Journal of Competitiveness, 4 (2), 20-37. https://doi.org/10.7441/joc.2012.02.02
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